Big Data and the Change in Management
The recent explosion of digital information, called "big data," has made it possible for business managers to measure and learn a lot more about their businesses. With this information, you can make better decisions and do better at work. Using big data, businesses can quickly learn how their customers act. That lets them talk to customers one-on-one and in real time, giving them the kind of experience they want. Since technology and global markets are changing so quickly, so are management practices. Apple, Salesforce, Whole Foods, and the US military are all part of a management revolution, as are thousands of smaller companies. The shift is not just a collection of technology and management tools or methods; it is also a set of principles, practices, values, and beliefs that work together. These have become the most important parts of what Thomas Kuhn calls a "paradigm shift." The new paradigm combines a different way of thinking about how the world works wit